Overview

Missing Person Reporter was an innovative social impact campaign that leveraged face swap technology to help locate missing persons in Thailand. As people tend to better remember faces better when they related to KOLs.

Technology

The campaign utilized advanced and realtime face swap technology to swap missing person face in to KOL, making it more memorizable.

Impact

The campaign increased public awareness and reports of missing person, and got recognition at Cannes Lion and Adman Award.

Recognition

• Spikes Asia 2022 Silver
• Adfest 2022 Silver
• Adman Award 2021 Winner
• Cannes lions entries
• Featured in international marketing and technology publications

Partners

Developed in collaboration with Mirror Foundation, Facebook Thailand, and BBDO Bangkok.